“Please tell me you were recording.”

Take a look at the organizational stories we’ve captured in these videos:

Our Promotional Video Process for Organizations

It’s a noisy world out there, particularly when it comes to marketing, messaging, and getting heard. We help you cut through the clutter, creating promotional, informational, documentary-style videos to convey the who, the why and the how behind your organization to whomever you are trying to reach. Let’s talk and put together a package that helps get you where you want to be.
You’ve seen our material or heard about us through a colleague so you have a sense of what we can do for you here at Hindsight. Now, you need more. Some details on the process, the pricing. The final product.

Consult

As our other organizational clients will tell you, we’ve got you covered. Every organization has a story and storytelling is our thing. In our consult, we’ll talk scope, narrative, specs and timelines, answering any and all of your questions while asking a few of our own. Between your insights and our expertise, ideas will coalesce into something more tangible. We are ready to go if you are.

Contract

First, the legal niceties. Contracts ensure that everyone maintains their good humor during a project, and as you know from your own work, they’re also a great way to keep everyone on track – ourselves included. So we set a timeline, take solemn oaths, exchange a few sweaty handshakes, and that’s that. We’re yours.

Preproduction

Technical jargon for “everything that comes before the shoot” – phone calls, meetings, location scouting, logistics, and so on. We work collaboratively with members of your team to brainstorm and expand on plans hatched in our consultation, then set about making them a reality. We’ll run through a drafting process structured around your organizational messaging. We will identify some “must have” topics of discussion and interview subjects. And we will draw up an outline or a more detailed a blueprint, depending upon your preference.

Filming

Filming is, oddly enough, often the easiest part of our process. Specific logistics depend largely on the size of your organization and the scale of the concept; the bigger the job, the more extensive the shoot, both in terms of time and locations. These details will have been ironed out in preproduction so on filming day, it’s all about the shoot.

Edit

We compile the hours of interviews and b-roll footage and work our magic, transforming the pieces into a engaging mosaic, with music, voice-over, animation, stills – all the ingredients needed to tell the story well. We will review a working copy with you over the course of several conversations, working together to ensure the final product is just what you had hoped for now several weeks before.

Present

Most of our organizational work goes straight to the internet. Clients also receive a full resolution file, web-friendly files, and all raw materials from the shoot plus any elements added along the way to the final product. We’re willing and able to provide DVD copies, as requested; we can also assist with arrangements for projection and screening equipment.

Cost

“I don’t know – that seems a little high.”
We hear you – $5,000-$15,000 is no small expense for something that isn’t explicitly contributing to the bottom line. But our clients find that the budget is generally already there – that 3-10% you’ve wisely earmarked for marketing or outreach & development. And they will tell you, whether they are a non-profit hoping to engage more donors or a for-profit looking to boost the top line, the investment is worth it.