RENEW Energy Partners

RENEW is a start-up specializing in energy retrofits. Their mission is twofold: to reduce emissions that cause climate change and, in doing so, to save companies and organizations money which can be reallocated to other purposes. They approached me to create a marketing video to attract new clients and appeal to new investors.

RENEW uses a novel approach that isn’t always easy to explain. Rather than dive into technical terminology and concepts that I knew would surface in interviews, I opted to take a more rudimentary approach to tell their story: I chose pictures, more specifically, animation. I partnered with artist Deb Putnoi – who I had worked with in the past – to illustrate how the RENEW technology worked and to relate a fairly complex financial arrangement. The tone was light yet still informative – and a lot of fun. I had never done animation work – nor had Deb – so it was an adventure creating characters that didn’t appear deranged (not as easy as it sounds!) and to use a medium that is by definition considered child-like in its approach, all without undermining the seriousness of RENEW’s mission. There was plenty of back and forth with the RENEW team but I think we achieved the right balance in the end.

As part of the RENEW story, we highlighted the Cambridge YMCA as a successful case study and a very happy RENEW partner. The Cambridge project was a perfect example of a small organization that needed to cut costs but couldn’t afford to invest in new technologies on its own. There are countless Cambridge YMCA’s around the country – small to mid-size operations, many non-profit, that are stuck with aging, inefficient and expensive energy facilities. RENEW’s approach is tailor made for such a market and is especially beneficial for cost-sensitive not-for-profits. Since much of the organizational work I do is with the so-called third sector, I took particular satisfaction in collaborating with a for-profit company improve the financial health of a non-profit counterpart. Win-win for sure.

You want more? Seriously?

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text.